Nicci Talbot | Firebird Media

I write a weekly newsletter on the future of work, creativity + travel.

The Shift: #31
✍️ The new lexicon of work for 2021
💻 The boom in Zoom towns
💸 The greatest migration in human history
🛠 How to manage a remote team
https://niccitalbot.substack.com/p/the-shift-31

I wrote a book on positive parenting for Nestlé - The Science of Growing Up Happy.

My job was to translate dry, scientific data into an engaging story covering the key stages of development from birth to five years.

Main challenges - nailing the tone of voice and adapting content and humour for international markets - no puns or wordplay! We had a tight timeframe so I went full time on this project.

Now out in print and digital: https://bit.ly/32Ussur.

Feedback here: www.niccitalbot.com.

I've written 12 books on health + lifestyle.

Check out my author page: https://amzn.to/2M2tQoG

Covid-19 has radically changed how we work, shop and live our lives – speeding up digital transformation already happening. And as consumer behaviour changes, businesses have had to adapt quickly.

Here are some stats to help you plan your strategy for 2021.

I came up with the name GCVA Connect for their new members' app.

The aim is to have a one-stop-shop for all things GCVA and gift cards to keep industry members up to date. So they can access news and data without having to login to the website. It's been well received. I've also introduced a watercooler for non-work banter and community.

More at www.gcva.co.uk.

Round-up from the ProCopywriters conference, #CopyCon20 - I created a tweet deck for the team to share. Also suggested they have a Slack channel for the next conference in March 2021, which is now part of the comms plan.

I suggested we create a Berlin price map for sales and rental properties in Berlin, based on their subway map. Here's what we came up with. This was really popular with clients and was used widely in the press.

I manage social media for the NUJ London Freelance, the largest union branch with 4k members. I include lots of helpful resources for freelancers - jobs, training, awards, grants, events, campaigns.

I'm also on the NUJ's Freelance Industrial Council.

I created a special newsletter to celebrate the brilliantly innovative work, which represents the best of the gift card industry. GCVA members have done so much to keep the country running during lockdown - from free school meals to volunteer shopping vouchers, through to bespoke high-street specific gift cards...

I spoke to Tracy Finn, Head of Corporate Service, Corporate Service at Harrods to find out more about the City AM Business Heroes campaign, and how Harrods is adapting to the new normal.

I wrote about Hoxby's new research on how employees are adapting to the new normal of working from home — and how we can fine-tune our workstyle to avoid a new phenomenon: Death by Conference Call.

I'm a Hoxby Associate - a global community of freelancers who believe flexible working is the future of work and that the #workstyle movement will redefine the very structure of work to make it better for everyone.

Here's a blog I wrote for them explaining how they work with clients.

I write the GCVA's Annual Review - exploring brand strategy and business development for 2020 and beyond.

I suggested a blog series for the GCVA - thought leadership content to bring members together and showcase the brilliant work that's happened during lockdown. Gift cards have really come into their own during this time. You can read all blogs here: http://www.gcvablog.co.uk/

Sheriden Booth, founder of Perspective Marketing & Design is a freelance associate - we've worked together on projects for the GCVA.

Digital marketing, blogs and social media for clients.

Here's how blogging can benefit your business.