Nicci Talbot | Firebird Media

Welcome to The Shift!

Hi there, I’m Nicci - a writer and journalist 🕵🏻‍♀️

The Shift: Field Guide to the Future of Work & Living. Tips + tools to transform your work and thinking.

I curate the best content & conversations online and interview interesting people to share their stories and successes.

In your inbox, every Sunday! Subscribe: https://niccitalbot.substack.com

The Shift: #36 - Newsletters are booming and niche media is a powerful tool.

Read here: https://bit.ly/3qa8xBd

I did an interview with the Data & Marketing Association (DMA) for a new diversity series and helped them write this guide - packed with tips & resources for female creatives.

The Project: I wrote a book on positive parenting for Nestlé, The Science of Growing Up Happy.

Translated dry, scientific data into an engaging story covering the key stages of development from birth-5 years. Nailing tone of voice (first time mums) and content localisation for international markets. Worked with the Publicis Healthcare team.

Read it here: https://bit.ly/32Ussur.

I'm loving virtual conferences!! Enjoyed doing the live social for #GCVAConf21 on March 3 & 4, pre & post-event comms. Uniting the global gift card community.
Stats:
• Over 300 people on the site at one time from across the globe
• 406 registrations
• 1744 videos watched
• 3865 meetings added to schedules
• 180 1-2-1 meetings
• 1053 posts in live chat

That's how to do business!
See the thread here: https://www.linkedin.com/company/thegcva/?viewAsMember=true

Email copywriting for GCVA Conference '21 - to sell final sponsorship opportunities. To members, partners, stakeholders, prospects.

Tagline: Be Seen. Be Heard. Make an Impact.

Result: Final few packages sold for the event on March 3 & 4, '21.

Client feedback: Most excellent! Thank you both.

Website landing page copy for GCVA Connect Global Conference '21.
Final ticket push for the biggest & best gift card industry community event.

Helped develop a members' app for the GCVA and called it GCVA Connect.

The Project: Everything gift cards under one digital roof - a resource for members to access the latest news, data, research, and network with colleagues. I write daily content and have introduced a watercooler for non-work banter. Coming next: gamification, a points-based engagement system.

I came up with the idea for a Berlin Price Map for sales and rental properties at Black Label.

The Project: Create something fun & visual, an infographic that could be used in press releases to gain more coverage. Worked with the developers to create the content showing average price/rental cost by neighbourhood.

Result: Clients love it! A talking point and visual aid to show market growth. It is updated annually and has been widely used in media coverage.

Covid-19 has radically changed how we work, shop and live our lives – speeding up digital transformation already happening. And as consumer behaviour changes, businesses have had to adapt quickly.

Here are some stats to help you plan your strategy for 2021.

I've written 12 books on health + lifestyle.

Check out my author page: https://amzn.to/2M2tQoG

Round-up from the ProCopywriters conference, #CopyCon20 - I created a tweet deck for the team to share. Also suggested they have a Slack channel for the next conference in March 2021, which is now part of the comms plan.

I manage social media for the NUJ London Freelance, the largest union branch with 4k members. I include lots of helpful resources for freelancers - jobs, training, awards, grants, events, campaigns.

I'm also on the NUJ's Freelance Industrial Council.

I created a special newsletter to celebrate the brilliantly innovative work, which represents the best of the gift card industry. GCVA members have done so much to keep the country running during lockdown - from free school meals to volunteer shopping vouchers, through to bespoke high-street specific gift cards...

I spoke to Tracy Finn, Head of Corporate Service, Corporate Service at Harrods to find out more about the City AM Business Heroes campaign, and how Harrods is adapting to the new normal.