Hi, 🙋🏻♀️ I'm Nicci. I sell with words (copywriting) and I help + guide with words (UX + content design). I write The Shift, an online publication on work culture, creativity + tech trends.
I sell with words (copywriting) and I help + guide with words (UX + content design).
Humans first: Helping your business to grow by delivering an incredible user experience.
Putting a smile on your interface :)
Here's some of the work I've done for clients over the years - copywriting, social media, UX writing, content strategy and journalism (where it all started...)
Ask me anything - firstname.lastname@example.org.
I was commissioned to write a book on positive parenting for Nestlé - The Science of Growing Up Happy.
My job was to translate dry, scientific data and turn it into an engaging story narrative covering the key stages of a child's development from birth to five years. I worked closely with a team at Publicis Health on this project, and really enjoyed it!
The book is now out in print and digital - more info here: https://bit.ly/32Ussur
Covid-19 has radically changed how we work, shop and live our lives – speeding up digital transformation already happening. And as consumer behaviour changes, businesses have had to adapt quickly.
We’ve had a look at some of the big data coming out of lockdown to help you plan your digital marketing strategy for 2021.
I created a special newsletter to celebrate the brilliantly innovative work, which represents the best of the gift card industry. GCVA members have done so much to keep the country running during lockdown - from free school meals to volunteer shopping vouchers, through to bespoke high-street specific gift cards...
I do social media for the NUJ London Freelance, the largest union branch with 4k members. As well as analytics I include lots of helpful resources for freelancers and promote the union's work via online communities.
I'm also on the NUJ's Freelance Industrial Council.
I came up with the name 'GCVA Connect' for the GCVA members' app - launched during lockdown.
The gift card industry in your pocket - industry news + data, contacts, research, blogs, events, chat, fun, & more!
We wanted to make it easier for members to access info without having to log in to the website.
I've introduced watercooler chat for non-work banter. I also do live social/app notifications at the conference.
I wrote about Hoxby's new research on how employees are adapting to the new normal of working from home — and how we can fine-tune our workstyle to avoid a new phenomenon: Death by Conference Call.
I'm a Hoxby Associate - a global community of freelancers who believe flexible working is the future of work and that the #workstyle movement will redefine the very structure of work to make it better for everyone.
Here's a blog I wrote for them explaining how they work with clients.
I suggested a blog series for the GCVA - thought leadership content to bring members together and showcase the brilliant work that's happened during lockdown. Gift cards have really come into their own during this time. You can read all blogs here: http://www.gcvablog.co.uk/
Sheriden Booth, founder of Perspective Marketing & Design is a freelance associate - we've worked together on projects for the GCVA.
Digital marketing, blogs and social media for clients.
Here's how blogging can benefit your business.