Welcome to The Shift!
Hi there, I’m Nicci - a writer and journalist 🕵🏻♀️
The Shift: Field Guide to the Future of Work & Living. Tips + tools to transform your work and thinking.
I curate the best content & conversations online and interview interesting people to share their stories and successes.
In your inbox, every Sunday! Subscribe: https://niccitalbot.substack.com
The Shift: #36 - Newsletters are booming and niche media is a powerful tool.
Read here: https://bit.ly/3qa8xBd
The Project: I wrote a book on positive parenting for Nestlé, The Science of Growing Up Happy.
Translated dry, scientific data into an engaging story covering the key stages of development from birth-5 years. Nailing tone of voice (first time mums) and content localisation for international markets. Worked with the Publicis Healthcare team.
Read it here: https://bit.ly/32Ussur.
I'm loving virtual conferences!! Enjoyed doing the live social for #GCVAConf21 on March 3 & 4, pre & post-event comms. Uniting the global gift card community.
• Over 300 people on the site at one time from across the globe
• 406 registrations
• 1744 videos watched
• 3865 meetings added to schedules
• 180 1-2-1 meetings
• 1053 posts in live chat
That's how to do business!
See the thread here: https://www.linkedin.com/company/thegcva/?viewAsMember=true
Email copywriting for GCVA Conference '21 - to sell final sponsorship opportunities. To members, partners, stakeholders, prospects.
Tagline: Be Seen. Be Heard. Make an Impact.
Result: Final few packages sold for the event on March 3 & 4, '21.
Client feedback: Most excellent! Thank you both.
Helped develop a members' app for the GCVA and called it GCVA Connect.
The Project: Everything gift cards under one digital roof - a resource for members to access the latest news, data, research, and network with colleagues. I write daily content and have introduced a watercooler for non-work banter. Coming next: gamification, a points-based engagement system.
I came up with the idea for a Berlin Price Map for sales and rental properties at Black Label.
The Project: Create something fun & visual, an infographic that could be used in press releases to gain more coverage. Worked with the developers to create the content showing average price/rental cost by neighbourhood.
Result: Clients love it! A talking point and visual aid to show market growth. It is updated annually and has been widely used in media coverage.
Covid-19 has radically changed how we work, shop and live our lives – speeding up digital transformation already happening. And as consumer behaviour changes, businesses have had to adapt quickly.
Here are some stats to help you plan your strategy for 2021.
I created a special newsletter to celebrate the brilliantly innovative work, which represents the best of the gift card industry. GCVA members have done so much to keep the country running during lockdown - from free school meals to volunteer shopping vouchers, through to bespoke high-street specific gift cards...