We made a new app!
OMRON connect 2.0 US/CAN/EMEA: Smarter choices. Healthier heart (launching October '21).
I wrote UX copy and marketing materials for the app launch - customer journey - pre to post-launch and app storefront. Also, marketing copy - email newsletters, landing page, a toolkit for consumers and HCPs and social media content.
I worked with the lovely team at MediaMonks, Madrid on this project!
The Project: A book on positive parenting for Nestlé via Publicis agency.
My role: Crafting scientific data into an engaging narrative aimed at first-time parents across global markets. Exploring the key stages of development from 0-5 years. Additional research, content strategy.
Print and digital copy.
Nestle website: https://bit.ly/32Ussur.
Newsletter for the 2021 Gift Card & Voucher Association (GCVA) Hall of Fame Awards, celebrating the nominees, highly commended and winners - for members and prospects - recruitment and retention tool.
This was the GCVA's first in-person event for 18 months so an emotional affair! 220 people at the iconic and gorgeous St Pancras Renaissance Hotel, London.
I came up with the name GCVA Connect for a new members' app - Connecting the Global Gift Card Community. I worked with Perspective M&D on the app copy, invite email, welcome email and post.
To keep it fun and motivate users, I suggested a watercooler for non-work banter.
The problem we're trying to fix - keeping the industry connected during lockdown with no physical events. We decided to launch an app as 'everything GCVA in your pocket', to work alongside online events, webinars and learning lunches.
Incentives for use include gamification!
One silver lining of last year is more people out using the shared spaces, footpaths, bridleways and byways, and with this, in mind, the government has made some key changes to the Countryside Code 2021 - here's what you need to know.
Blog content for Cadence Cycles, Eastbourne.
I manage social media accounts for NUJ London Freelance, the largest branch in the union with 4000 global members.
✍️A monthly roundup of our top stories, events, training, online communities, campaigns and useful resources for self-employed creatives. londonfreelance.org.
It doesn’t matter what kind of business you have – multinational, SME or creative entrepreneur, you still need to be blogging regularly to help drive new (and returning) traffic to your website.
Here's how to go about it...
Covid-19 has radically changed how we work, shop and live our lives – speeding up digital transformation already happening. And as consumer behaviour changes, businesses have had to adapt quickly
Here are some stats to help you plan your strategy.
How we can use Design Thinking to solve journalistic problems.
I've been to a few journalism events this week on the industry's future and what needs to change. I took part in a panel discussion at the Digital Editors' Network on how we can #buildbackwell...
'What a fantastic conference - I felt like I was away for two days with a do not disturb mindset.’
'Honestly don't think the virtual event could have been better! Amazing job team.'
March 3 & 4 2021, will go down in GCVA history, as the date we held our first-ever virtual global gift card conference - our biggest GCVA Connect event yet with 400+ attendees.